Living room with wide dark oak plank floors, a stone fireplace and mountain views

American hardwood, built to hand down.

We make engineered oak floors in our own factory in central Wisconsin. Our neighbors run the line, and every board is made to last a generation.

Shown Mountain Series in River Rock

Real sawn oak over a stable core, milled and finished in Weston, Wisconsin. Four collections, thirty colors, and a crew that builds floors to hand down.

  • 100% made in AmericaMilled and finished in Weston, Wisconsin.
  • GREENGUARD GoldCertified for low chemical emissions indoors.
  • Real sawn oakA 3 to 4mm wear layer you can see and feel.
  • Stable coresBaltic birch or pine, built to stay flat.

Thirty colors, all made in Weston

Browse by series

High-tech machines, run by people who know wood

Our line in Weston is state of the art. The crew running it learned the trade the hard way, and they still check boards by hand and by eye before anything ships.

That mix of modern equipment and old-school grit is how we make a floor we'd put in our own homes.

Meet the factory

Good people doing good business

  • Keep it simple

    Clear specs and honest prices. When you call, a real person picks up.

  • Care for the land

    We live here too. We try to use as much of every log as we can and keep our waste low.

  • Hand it down

    Family is why we do this. We build floors that last long enough for your kids to inherit.

  • Thumbs up

    TUF stands for Thumbs Up Flooring. If a board doesn't earn one, it doesn't leave the plant.

Open living room with pale oak floors, a stone fireplace and windows onto farmland Mountain Series, Morning Peak

See it in your own light

Wood looks different in every room. We'll mail sample boards so you can decide at home.